LEADERSHIP

This blog is aimed at introducing customers to the leadership behind the Dreamcelsius group integrated solutions platform. This is where Customers find goods and services at a ‘’click’’ of a button! Basically,  an introduction to the founders and the people you will soon get to know and love.

Behind the story with Sabelo Wiseman Dlamini, CEO & Founder, Dreamcelsius Group 

Sabelo Wiseman Dlamini was born in the town of Ladysmith ( eMnambithi district) in the KwaZulu-Natal region of South Africa in May 27, 1991, where his mother is sewing machine operator in the local industries and his father is a car mechanic.

Education

Sabelo received his primary education at Buhlebezwe primary school and he completed his secondary education at Qophindlela Secondary School Ezakheni. After finishing his high school studies Sabelo continued with his University education at University of Johannesburg where he studied bachelor of arts majoring in development studies, psychology and taking Sociology as a minor study.

University of Johannesburg is famous for its good education. Notable alumni of the university include entrepreneur Zibusiso Mkhwanazi and Adam Habib. During his time at University of Johannesburg Sabelo learned to communicate, solve problems and to think critically and analytically. He made many friends in and out of Auckland Park Campus with peers analyzing and making sense of the society and behavior.

These are some other things he learned:

- Culture of the society and the lifestyle

- The ability to think critically and to convey ideas clearly with more emphasis on skills

In the 2015 Sabelo started to question the status quo on the way business is done in South Africa. He thought more could be done by fellow men and women of this country to alleviate unemployment and poverty. He then started to focus and prioritize what he wanted to gain from his education and experience. After Graduation in 2014, the following year Sabelo and partners started Dreamcelsius Group (DCG). He became the Chief Executive Officer of the company. Currently, Dreamcelsius Group has investments in Agriculture, Office Supplier, Trading, Multi-media, Cleaning Services and Security Services. His vision with the Group is to improve welfare and quality of life for all South African’s living in poverty. Change lives-hearts and minds of the people through alternative innovative solutions that work and make a dramatic impact in the development and economic growth of South Africa. 

1. What was your first job ever?

- I served as a newspaper delivery Boy during school holidays while visit my aunt in Pietermaritzburg.

2. What is your Business Philosophy?

 “Real integrity is doing the right thing, knowing that no body’s going to know whether you did it or not’’

3. Who is your role Model and why?

The world is full of people who are doing great things some of whom I have never met, but I read an article or two about them. However, when it comes to business I am inspired by a respected deal maker Bidvest Group CEO Brian Jeoffe, for me he stands out, in one interview when he was asked on ‘’what would he say to encourage all those who want to be like him?  he answered “I would not encourage anyone to be like me”.  He went on to encouraged people to find their own way of doing things. This is the affirmation that businesses should guide individuals to find their future without trying to be some else rather achieve based on what they decide.

4. What are you currently reading?

Bold, Peter Diamandis: This book gives the mindset and Technologies one needs to go big and create bold disruptive organizations using exponential technologies. I recommend this book for an entrepreneur who want to leave a mark in the world of business. 

5. What is your treasured positions in life?

Living the best life, family and friends

6. What is your greatest regret so far?

I don’t regret anything; I believe that I started right on time.  I have made decisions that will bear fruit in the future. I was able to take action towards making contribution to my province, my country and the world. We founded a platform that will change hearts and minds of poor South Africans. 

7. What is your favorite place in the world and why?

 Venice Italy, the city on the water is unlike any other city in the world. One can stroll along side miles of winding canals, amazing restaurants and beautiful shops. I find this place to be more peaceful and sacred.